ZEE5 brings many socio-political matters in front of common man, which otherwise gets censored in the mainstream media
The best part about subscribing to OTT platforms like ZEE5 is that one doesn’t have to wait for the scheduled telecast like conventional television broadcast mediums. No advertisements, cost-effective, flexibility to watch anytime and anywhere, personalization, etc. are some of the great advantages of OTT platform subscriptions.
Image Courtesy: ZEE5
Launched in 2018, Zee5 is home to over 100K hours of on-demand content and more than 80 live TV channels. The platform offers features like multi-language support, voice search, live TV and more.
In India, content is increasingly being consumed on handheld devices like tablets and mobile phones through apps. It’s convenient and viewers don’t have to wait for a show or movie to air on television. Also, given the fact that the majority of cinema halls, multiplexes and malls are still closed, people are left with few entertainment options other than television and digital.
As per an article in Forbes, the online platform for Zee Network, ZEE5, has registered a significant 80% rise in subscription numbers. Zee5 Originals grew by 200%+ and Movies grew by 236% respectively. During this lockdown period, the Daily Active Users and app downloads of ZEE5 rose by 33% and 41% respectively. In particular, there has been a substantial rise in subscription numbers by over 80% and a 45% rise in paid viewers watching the content.
Image Courtesy: ZEE5
With the lockdown and increased family time, many people are buying OTT platform subscriptions to get maximum family entertainment. Even though there are many subscription-based OTT platforms, here are 5 reasons why you should buy ZEE5 Club pack:
- Zee5 Club pack is priced very economically. At Rs.365 for one year, the subscribers will get full access to Zindagi and Alt Balaji shows and their web series.
- No advertisements while watching your favourite drama, romantic, action and crime thriller shows.
- Watch your favourite TV shows before telecast on TV – Select ZEE5 Originals, Select ALT Balaji Shows, Select Movies, Zindagi TV Shows, Kids and Live TV.
- You can login and watch ZEE5 on 5 different devices at a time. Every family member can now watch what they like and make their personal watch list. Kids and adults can watch separately on different devices.
- A plethora of regional content available to watch along with Hindi movies. 1000+ popular movies in languages like Telugu, Tamil, Kannada, Bangla, Marathi and Malayalam. movies.
Image Courtesy: ZEE5
The surge of the on-demand consumption is not only because of ease of viewing but also because there is no or less censorship over the content. The content comes with the recommended age group and discretion lies with the viewer. Also, platforms like ZEE5 bring many socio-political matters in front of common man, which otherwise gets censored in the mainstream media. The advantage of playing it anywhere and anytime has created a massive demand for such platforms.
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